Here at Mariposa, people who don’t know us often ask us where we got the name. The simple truth is Julie was driving on the road one day and talking with Robyn on the phone about doing a company together and passed by Mariposa Street in Mountain View, CA. But the deeper reason is that we loved the metaphor of transformation that the mariposa, the butterfly, represents.
Mariposa: The business of transformation.
One area of transformation in which we’re experts is in the area of developer community transformation. Often, traditional marketing does not work well with developers and technical communities. Buzz words and sales pitches do not convert well. Instead developers appreciate high quality technical content, awesome hackathons and relevant updates. Why do so many companies even care so much to get developers on board? Recruiting, innovation, and employee retention are all valid reasons. But, in our experience, when developers use your tools, you have a unique opportunity to co-create new experiences with them that draw more users to your product. That’s a truly transformational opportunity for your business.
Here at Mariposa, we’ve created a consulting practice that understands how to motivate developers and bring their transformational powers into your organization. We are experts at bringing developers together to build experiences that unlock your company’s creative potential.
Take a look at our Mariposa Community Builder Infographic below for examples of global developer communities we’ve built or grown with our clients: