Community Marketing Blog

How to Create a Smart Twitter Profile Page with Pinned Tweets

Posted by Robyn Tippins

Apr 23, 2014 2:34:00 PM

You may have noticed that pinned tweets are finally here for the rest of us, as a part of the new Twitter profile.  

As I mentioned several weeks ago, pinned tweets have been available for Twitter advertising partners for a long time, and they did a smaller test roll out of the pinned tweets offering for all advertisers in early April:

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Topics: Social Media Marketing, Community Marketing

#myNYPD: Another social media hashtag gone bad

Posted by Robyn Tippins

Apr 22, 2014 8:50:00 PM

The NYPD seems to have started a riot on Twitter with today's hashtag campaign, #myNYPD.  Earlier today, they asked their Twitter followers to send them pics of themselves posing with NYC police officers.  Sadly, most interactions with police are not happy ones (either they are helping you following your being victimized, they are arresting you for breaking the law, or worse), so anyone who understands social media should have known this could only end poorly.

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Topics: Social Media Marketing, Community Marketing, Community Management

Everybody loves a good story

Posted by Robyn Tippins

Apr 15, 2014 9:48:52 AM

You have 10 seconds to engage a user.  

From landing on your page, to clicking away, those 10 seconds will be spent mostly skimming your words.  No matter how much time and effort you spend diligently worrying about verbiage and grammar, they are hitting your headlines, checking your images and reading your calls to action (CTA).  Do you have what it takes to keep a visitor longer?

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Topics: Inbound Marketing

When Sponsored Social Media Goes Wrong

Posted by Robyn Tippins

Apr 8, 2014 2:55:00 PM

This is a quick look at a common problem in digital marketing, the negative turn of comments on sponsored social media.

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Topics: Social Media Marketing

Twitter Expands Pinned Tweets Offerings for Select Users

Posted by Robyn Tippins

Apr 7, 2014 2:52:00 PM

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Topics: Social Media Marketing

Cookie-Cutter Chiropractor Sites Are Terrible For SEO and Facebook

Posted by Robyn Tippins

Mar 25, 2014 2:46:00 PM

I rarely have the time or inclination to dig deep in a local, small business vertical, but today I was given an opportunity to do so.  Our Director of Business Development, Karen Blackburn, asked me to take a look at one of these chiropractor content mills, Chiromatrix. 

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Topics: seo

Mariposa - We’re Community Transformers

Posted by Robyn Tippins

Mar 12, 2013 2:35:00 PM

Here at Mariposa, people who don’t know us often ask us where we got the name. The simple truth is Julie was driving on the road one day and talking with Robyn on the phone about doing a company together and passed by Mariposa Street in Mountain View, CA. But the deeper reason is that we loved the metaphor of transformation that the mariposa, the butterfly, represents.

Mariposa: The business of transformation.

One area of transformation in which we’re experts is in the area of developer community transformation. Often, traditional marketing does not work well with developers and technical communities. Buzz words and sales pitches do not convert well. Instead developers appreciate high quality technical content, awesome hackathons and relevant updates. Why do so many companies even care so much to get developers on board? Recruiting, innovation, and employee retention are all valid reasons. But, in our experience, when developers use your tools, you have a unique opportunity to co-create new experiences with them that draw more users to your product. That’s a truly transformational opportunity for your business.

Here at Mariposa, we’ve created a consulting practice that understands how to motivate developers and bring their transformational powers into your organization. We are experts at bringing developers together to build experiences that unlock your company’s creative potential.

Take a look at our Mariposa Community Builder Infographic below for examples of global developer communities we’ve built or grown with our clients:

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Topics: Community Marketing

7 Email Marketing Tips for Small Business

Posted by Robyn Tippins

Feb 4, 2013 2:09:00 PM

Many small businesses struggle with sending their email newsletters.  Their templates are old and boring or their lists are filled with junk emails. If you’re looking for some tips to bolster your email campaigns, here are 7 that I hope will be of some help.

Optimizing the way you do email marketing is vital to reaching your goals:  delivering more traffic, more *qualified* leads and closing more sales.

Double Opt-In

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Topics: Email Marketing

Increase Your Facebook Reach [Infographic]

Posted by Robyn Tippins

Aug 8, 2012 2:00:00 PM

There are almost 1 billion people on Facebook now. With that many potential eyeballs, it’s understandable that businesses on Facebook feel like they must actively participate in the social network. The site sends more traffic to some sites than Google does, so it only makes sense for marketers to learn all they can about optimizing their Facebook posts.

We’ve put together an Infographic to make your time on Facebook more efficient. By following the Facebook tips below, your status updates will be seen by more of your fans and those same updates that get a like or two now, will soon see increased engagement (likes, comments, shares, etc.) and increased virality.

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Topics: Social Media Marketing

[Case Study] Advertising on Pinterest – Fiber One Chewy Bars

Posted by Robyn Tippins

Jul 26, 2012 1:53:00 PM

Case Study: Every so often, we take an interesting campaign and break it down for you. If you have a suggestion, please let us know in the comments or via Twitter @mariposaagency.

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Topics: Social Media Marketing

robyn-round-final

Robyn Tippins

President, Co-founder


Robyn leads community marketing and business operations for Mariposa. She has been managing online communities for 17 years. Her book, Community 101, is a primer on online community management. You can follow Robyn on Twitter via @duzins and email her at robyn@mariposaagency.com.

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