Stencil Gives Canva a Worthy Competitor
Back when social media ran on rants and quote-based images, Share As Image was a tool that I depended on. You could grab a quote,...
A Marketer's Secrets to Closing Sales
If you are doing regular, compelling content marketing campaigns, there’s no reason that you shouldn’t be generating leads. So for the purposes of this article,...
Set Up An SEO Budget In 4 Steps
In the SEO sphere, there are some proven practices that should be followed by everyone, along with scores of variables that apply to individual businesses....
Identify Your Campaign Audience
The first step of any content marketing campaign is to identify your campaign audience through persona research. Your campaign audience defines who your marketing and...
Set SMART goals and benchmarks
One of the biggest challenges that marketers face is creating goals that are both realistic and measurable. Some goals can span as short as daily...
Create Converting Landing Pages
When creating a high converting landing page, unfortunately, there is “no one size fits all” template that will guarantee conversions. Each landing page is unique...
Marketing Trends for 2016
In 2015, it was pretty important to have a content marketing strategy. For 2016, it’s going to be even more important than ever to have...
How SEO Changed in 2015
Since its infancy, the Google Algorithm has over 200 major ranking signals that can have up to 10,000 variations or sub-signals. Over the years all...
9 Quotes That Sum Up Content Marketing for 2015
2015 was a big year for content marketing – I think we’ve finally reached consensus that even for small brands, retail and ecommerce, it’s vital...
Web Design in 2016
In 2014, the percentage of consumers accessing the web via mobile devices, such as tablets and smartphones, surpassed that of desktop and laptop users. In...
Top 5 Content Marketing KPIs
In order to understand the effectiveness of your Content Marketing efforts, you need to understand the effectiveness of each piece of content that you generate...
Social Media App Wars
SocialTimes published an article determining that most Facebook users either use the Facebook Messaging app, WhatsApp, or Instagram with its new messaging section as their...
Creating Customer Personas
A customer persona is a fictional character (that you and/or your marketing team creates) whose needs, wants, goals, and behavioral patterns match those of your...
How to Write Shareable Content
Writing shareable content can sometimes seem like it’s a hit or miss thing with no real strategy behind it. Why do some articles generate 1,000s...
Inspirational Quotes From Content Marketing Agency Leadership
One of the biggest mistakes a person can make is simply not learning from our own mistakes, and the mistakes of those who came before...
An SEO Content Marketer
A great SEO content marketer understands how to both acquire relevant traffic and convert that traffic into sales and/or leads. Having an understanding of the...
Content Marketing Ideas
Some days you just feel so enthusiastic and excited about writing an article on a topic. But other days, you feel like you’re drained out...
Building a Brand You'll Love
If you look at the world’s most successful brands, you’ll find that the foundations of those brands were first laid from the inside out, by...
Branding Under Time Constraints
Startups narrowly focused on developing a product that can be shipped now and improved upon later often believe they lack the time necessary to build...
7 Growth Hacking Success Stories That May Inspire You
While hearing the growth stories of tech companies, it may seem like many of them are growing from zero to million users almost overnight. However,...