The smartest people in the room are usually ours...
content marketing agency

We are a community agency made up of absolute rock stars in high-tech marketing, community building, user acquisition & revenue generation.  Our partners and staff have decades of experience building strong communities, gorgeous websites and marketing high-tech brands.  See our 2013 stats!

We do this by combining marketing strategy with inbound marketing techniques (including website and app design, social media marketing, email marketing, SEO, and inbound marketing) targeted towards user acquisition, cost savings and revenue generation.

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High-Tech Inbound Marketing

Community Management and Content

Mariposa is a community marketing agency that builds connections between you and your audience. The partners at Mariposa have been building communities online since 1996.  We wrote the book on community growth!

From building a strong FAQ or Knowledge Base, to creating landing pages that consistently convert, Mariposa knows the types of content and behavior that causes people to act.  

  • Community Management
  • Creative, goal-oriented content
  • User Acquisition
  • Sales Funnel Optimization

We deliver you new customers in an affordable, sustainable and measurable way.

Hackathons & Coding Competitions

Innovation Drivers, FTW

In 2013, Mariposa produced 36 hackathons across 6 continents, a global game development competition, and partnered with several developer networks to support their initiatives.  

A strong hack program accomplishes several important goals:

  • Hack Drives Innovation
  • Attracts Top Engineering Talent
  • Aids Employee Retention
  • Creates a Team Mentality (No More Silos!)

We excel at bridging the bits and bytes between you and your community.

The Partners


Robyn Tippins

CEO, Co-founder

Robyn leads community marketing and business operations for Mariposa. She has been managing online communities for 17 years. Her book, Community 101, is a primer on online community management. Over the years she has worked with large and small companies, including Yahoo, Intel, MTV, AT&T, Behr Paints, Fleishman Hillard, ReadWriteWeb, SAY Media and Current TV. She authored and teaches the Community Certification program at GetSatisfaction. You can follow Robyn on Twitter via @duzins and email her at


Julie Shin Choi

Advisor, Co-founder

With over 15 years of experience in consulting and technical marketing, Julie has worked with some of the largest companies in the Fortune 500. Before starting Mariposa, she led product marketing for the Yahoo Developer Network and Mozilla Firefox Add-ons and she worked on a mobile app for parents to share their protips with one another. Julie organized the first SheCodes Conference in 2013. You can follow Julie on Twitter via @juliechoi and email her at


The Team


Jennifer Hanrath-Balaco

Jennifer works on project management, process analysis and improvement, and content development for Mariposa. Before joining Mariposa, she worked as an educator, a librarian, and a marketing professional.


Karen Blackburn

Karen has over 30 years experience in sales, and she is a rock star! As our Director of Business Development, Karen spends her days meeting new people, catching up with current clients and adding her sales insight to our strategy meetings.


Alex Lovell-Troy

Alex is the co-founder of and CTO of OneLeap. He is an entrepreneur and software developer. Before working with startups, he built software for telescope control and payment processing. Alex offers technical advice through Mariposa and is our developer evangelist. He blogs with his fingers crossed at