Community Marketing, Developer Engagement, Talent Acquisition, Training
Working with YDN to create and implement a strong community strategy focused on social media, developer outreach and content marketing. Provided months of community moderation services, assisted in hiring and training fulltime community marketing team.
Firefox OS App Days - Developer Engagement, Program Management
Program management for Firefox OS App Days, 25 hack events that occurred around the world on 6 continents to support the launch of Firefox OS. Produced the Silicon Valley app day event at the Computer History Museum in Mountain View.
ReadyForce - Talent Acquisition Program Management
Program management and strategy for ReadyForce's university talent acquisition program. Planned and executed ReadyForce's Startup Recruiting Expo with partner startup companies.
Game On - Developer Competition
Produced Mozilla Game On, an open Web game development competition and developer marketing campaign created to support the Mozilla Labs innovation strategy.
Community Management and Marketing
Cultivated a strong, loyal community of tech readers and influencers at ReadWrite, a SAY Media Property. Significant increase in Facebook Reach (1475.5%), reader comments (engagement), Twitter conversations and community involvement.
Jig iPhone App Design
Designed the mobile UI for the Jig iPhone app.
Jig User Studies and Integrated Marketing
Collected user feedback from Jig user community through integrated marketing.
Community Marketing Strategy
Researched community marketing platforms and created community building best practices for the Meebo community marketing platform.