Until now, designers have been building websites based
on a hypothesis of what would work, maybe even based on what has worked for similar clients
in the past.
By building fast, testing, and iterating on that first design until we have a website that converts like a machine, results come fast and performance is reliable.
With Growth Driven Design, we build, test and align every month. If our hypotheis is wrong, we can and do adjust
accordingly. It also gives us the opportunity to add cool features as we go, like video
components, interactive calculators, lightbox displays, dynamic social media add-ins,
and API integrations that might not have been possible at the beginning of the project.
With this guide, you'll learn: