For any business, it’s a good idea to have goals to work towards. What do you want from your business and how do you plan to get there? If you haven’t set goals beyond ‘more sales’, you are not alone – but you are on the wrong path.

All goals should be what we call ‘SMART’ goals. By setting SMART goals, you may just get to where you want to be.

SMART is an acronym for the five things that should be included in your goals. Like Mariposa, many companies use this technique to enhance their goal setting skills – if it’s not a SMART goal, you need to refine the goal.

setting goals for my business

S is for specific. When listing out business goals, be specific.

M is for measurable. Progress and completion of your objectives must be measurable, or you won’t know if you are acheiving the goal. The questions to ask with this one are “how many?” and “how much?”.

A is for attainable or achievable. Know your abilities and what you can achieve for your business.

R is for realistic. A goal should be, as the previous letter stated, achievable. Make sure that the goals you set are realistic to your time frame, industry, region and for your company

T is for timely. Set the time fram for when you should have achieved this goal.

setting goals for my business

Following the SMART guideline won’t guarantee you will have a successful business, but I can guarantee that without it, you are setting yourself up to fail. Set your goals using these guidelines and get ready to supercharge your small business.

Talk to our team now