Mariposa Blog

Where SEO Meets Design: Best Practices For Optimizing Conversions
It’s a widely known fact that good SEO will only get you halfway if you are trying to boost your online sales results. Getting the...
Do You Have Lackluster Branding?
What do you want to be when you grow up? Do you remember how you answered this question? It’s a question that has been asked...
Long Tail Keywords Vs. Branded Keywords
When you’re looking to increase traffic on your site, one of the most effective ways to do that is to use the appropriate keywords. These...
4 Things to Do Tonight for a More Productive Day Tomorrow
A productive day starts the night before. The choices you make in the evening can set you up for success the next day, or hold...
4 Signs You Need to Bring in a Marketing Agency
Marketing your small business is crucial to your success, a concept most people agree with. Of course, that is sometimes easier said than done. Many...
Business Etiquette That Will Set You Apart from the Rest
In today’s business environment, everyone wants to get ahead. It can be hard to set yourself apart from the crowd, though, with so many eager...
Is Your Company Keeping Up? 3 Changes To SEO You May Not Know
Are you a small business owner struggling to keep up with your digital presence on your own? Or maybe you aren’t struggling, because your website...
Google Algorithm Changes - What You Need to Know
Google has recently made some changes to its search algorithm. Several of the most recent updates have been designed specifically to affect local SEO in...
Still Doing Your own Marketing? 6 Statistics Your Small Business Needs to Know
It’s tempting to do your own marketing, and do it the same way it’s always been done. You may be doing just fine. But could...
Ways to Improve Your Small Business's SEO
Are you looking to improve your small business’s SEO? In a world that’s ever more connected, your online presence is arguably one of the most...
4 Questions to Ask When Hiring a Marketing Company
Hiring a marketing company is an effective way to gain revenue and attract attention for your business;however, all companies are not created equal. If you’re...
How Does Inbound Marketing Work?
Most of us know what marketing is, but we aren’t all aware of the strategies that companies use. Marketing is the promotion of businesses and...
4 Benefits of Bringing in Marketing Professionals
Many small businesses manage their own advertising and social media, with mixed results. It’s hard to market your products or services to a diverse customer...
35 Signs You’re Addicted To Reading
If you’re like us, you’re most likely the book guru in your squad. You’ve probably read almost every book out there, or at least it...
How to Turn Digital Inquiries into New Clients
If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of...
Leads - What They Are And Why You Need Them
Thanks to innovations in the way people shop, like mobile apps and ecommerce websites, you aren’t just competing with the store down the street. Anyone...
Create a Marketing Budget for Growth
Planning out a marketing budget is a laborious, often overwhelming project for even a veteran marketer. A common process is to look at the cost...
Mariposa's Hubspot Tips - Workflows FTW
As marketers, we’re all looking for ways to streamline our efforts. In this Hubspot Tips post I’ll share with you the way I send out...
A/B Testing - Test, Learn, Revise
As many marketers know, A/B testing is an invaluable tool to understand your target audience. By analyzing your own marketing campaign data with A/B testing,...
TechTarget Lead Gen Campaign Review
A few months ago, we ran a lead gen campaign for an enterprise client. TechTarget was our outlet of choice because it was very popular...
Stencil Gives Canva a Worthy Competitor
Back when social media ran on rants and quote-based images, Share As Image was a tool that I depended on. You could grab a quote,...
A Marketer's Secrets to Closing Sales
If you are doing regular, compelling content marketing campaigns, there’s no reason that you shouldn’t be generating leads. So for the purposes of this article,...
Set Up An SEO Budget In 4 Steps
In the SEO sphere, there are some proven practices that should be followed by everyone, along with scores of variables that apply to individual businesses....
Identify Your Campaign Audience
The first step of any content marketing campaign is to identify your campaign audience through persona research. Your campaign audience defines who your marketing and...
Set SMART goals and benchmarks
One of the biggest challenges that marketers face is creating goals that are both realistic and measurable. Some goals can span as short as daily...
Create Converting Landing Pages
When creating a high converting landing page, unfortunately, there is “no one size fits all” template that will guarantee conversions. Each landing page is unique...
Marketing Trends for 2016
In 2015, it was pretty important to have a content marketing strategy. For 2016, it’s going to be even more important than ever to have...
How SEO Changed in 2015
Since its infancy, the Google Algorithm has over 200 major ranking signals that can have up to 10,000 variations or sub-signals. Over the years all...
9 Quotes That Sum Up Content Marketing for 2015
2015 was a big year for content marketing – I think we’ve finally reached consensus that even for small brands, retail and ecommerce, it’s vital...
Web Design in 2016
In 2014, the percentage of consumers accessing the web via mobile devices, such as tablets and smartphones, surpassed that of desktop and laptop users. In...
Top 5 Content Marketing KPIs
In order to understand the effectiveness of your Content Marketing efforts, you need to understand the effectiveness of each piece of content that you generate...
Social Media App Wars
SocialTimes published an article determining that most Facebook users either use the Facebook Messaging app, WhatsApp, or Instagram with its new messaging section as their...
Creating Customer Personas
A customer persona is a fictional character (that you and/or your marketing team creates) whose needs, wants, goals, and behavioral patterns match those of your...
How to Write Shareable Content
Writing shareable content can sometimes seem like it’s a hit or miss thing with no real strategy behind it. Why do some articles generate 1,000s...
Inspirational Quotes From Content Marketing Agency Leadership
One of the biggest mistakes a person can make is simply not learning from our own mistakes, and the mistakes of those who came before...
An SEO Content Marketer
A great SEO content marketer understands how to both acquire relevant traffic and convert that traffic into sales and/or leads. Having an understanding of the...
Content Marketing Ideas
Some days you just feel so enthusiastic and excited about writing an article on a topic. But other days, you feel like you’re drained out...
Building a Brand You'll Love
If you look at the world’s most successful brands, you’ll find that the foundations of those brands were first laid from the inside out, by...
Branding Under Time Constraints
Startups narrowly focused on developing a product that can be shipped now and improved upon later often believe they lack the time necessary to build...
7 Growth Hacking Success Stories That May Inspire You
While hearing the growth stories of tech companies, it may seem like many of them are growing from zero to million users almost overnight. However,...
7 Growth Hacking Success Stories That May Inspire You
While hearing the growth stories of tech companies, it may seem like many of them are growing from zero to million users almost overnight. However,...
SEO vs. SEM
The most important thing every website needs to grow their business is targeted traffic. In fact, targeted traffic is what makes successful websites unique and...
Changing Up Your Content Marketing
Content marketing involves extensive research, the foundational documents (voice docs, buyer personas, editorial calendars, content mapping templates and more). From this research, we build a...
10 Tools in our Marketing Toolkit
In the advanced world of content marketing, there’s a lot of competition to be significant and unique. How does your company stand out? How can...
An Interview with Robyn
Our very own CEO, Owner, and Co-Founder, Robyn Tippins, had a little chat with ReachForce, which resulted in an expert interview for their blog. It’s...
Marketing vs. Growth Hacking - A Comparison
As marketers, I’m sure we’ve all heard about growth hacking. But do you really know what it is, how it originated, and how it differs...
How to grow your startup using the funnel concept
Growing the user base of your startup doesn’t solely depend upon the traffic you attract. In fact, gaining traffic is just one phase of growing...
5 Must Have Skills/Disciplines for Every Growth Hacker
Unlike mature companies, startups are more likely to grow their user base rapidly. Once a startup is ready to scale, it’s time to hire someone...
4 Growth Hacking Strategies to Skyrocket Your User Base
Sometimes making small tweaks on your growth strategy can make a big difference. These small changes can help you grow your user base astronomically. The...
Business Owner Stress
We get it. You have a lot on your plate. Running a company is hard work and you have plenty to do and no time...
My Perfect Morning Routine
I know the headline seems lofty, as if I have some clear answer as to how a morning should go. I would imagine, after reading...
Top 5 Tools For Social Media Efficiency
Trying to juggle all of your social media accounts can be quite overwhelming. Now, there are tools online that can sync all of your social...
Routine Content Marketing Maintenance - The Monthly Content Audit
As a content marketing agency, we produce a plethora of diverse content each month. In any given month, we’re typically writing dozens of downloadable offers,...
How To Write an SEO-Ranking Blog Post
You might know that you could write blogs for search engine optimization for your company. But there are so many components that search engines look...
Small Business and Fantastic Social Media
Having a small business can be a little overwhelming at times because getting your product or service out into the world can be difficult. However,...
Great Community Managers Talk About 'Creating Community'
Community Managers are often tasked with the impossibility of creating community out of thin air, with no budget, little internal commitment, no time and no...
Understanding Google Analytics
Are you curious to know how customers are finding your website? Then you should familiarize yourself with Google Analytics. Google Analytics is a service offered...
How To Create An Editorial Calendar
(Photo Credit: www.meylah.com) An editorial calendar is your content planning bible. It shows a detailed listing of your blog posts/content pieces and where they stand...
How to Manage Your Time as a Business Owner
Even with editorial calenders, business apps, and lectures/classes for time management, you probably still don’t seem to have enough hours in the day to keep...
How to Increase Leads
Leads are a great way to get your name and company out there and increase business. But what are leads? How do you get them?...
Goal Setting Skills-SMART
For any business, it’s a good idea to have goals to work towards. What do you want from your business and how do you plan...
5 FREE Content Marketing Tools to Make Your Blog Posts Sizzle
If you’re like many longtime bloggers, community managers and content marketers, you’re probably a rockstar at creating impactful content, probably pushing out 12 or more...
Avoid These 5 Content Marketing Mistakes
These 5 content marketing mistakes can either make or break your campaign. Are you making them? Moving forward without a strategy. This is a very...
SEO Primer - Local SEO
This is a part of a larger series designed to help you Learn SEO. If you want to start at the beginning, start at the...
SEO Primer - Advanced SEO
Search Engine Optimization (SEO) is not just useful for your own traffic-building purposes, but it can also help you understand why your competitors are succeeding...
SEO Primer - Off Page Optimization
While it is important to have good on-site optimization of your web site’s meta tags, keywords selection and density and user-friendly content, it is essential...
SEO Primer - Penalties for Bad SEO
SEO is not a static landscape. Over the years many people have tried to beat the system by using tactics that were considered “black hat”...
How to Increase Revenue with a Lead Gen Campaign
If you want your business to make a profit, you first need customers. While this may sound straightforward and simple, finding and holding onto customers...
Here's How to Start a Lead Generation Campaign for Your Website
As any inbound marketing agency will tell you, starting a lead generation campaign is central to the online success of your business. There are a...
SEO Primer - On Page Optimization
Last week, we started our SEO Primer series with an introduction covering What SEO Is. Today we’ll talk about how you can affect where your...
SEO Primer - What is SEO?
Most small businesses struggle with SEO. How your business ranks in Google isn’t common knowledge, and it’s not abnormal to see a small business get...
Content Marketing Agency Habits - Listen to Provide Value
In just a few short months, I celebrate a decade as a blogger. In that time, I’ve won awards, created successful ecommerce and affiliate sites,...
What is All the Hullabaloo About Inbound Marketing?
Inbound marketing, or content marketing as it is also called, has been getting a lot of attention lately. As businesses move away from interruption marketing...
Advanced Strategies: Content Marketing vs Native Advertising
In June, The New York Times published a native ad that was not terrible. It was investigative journalism plus sponsored content at its best. Many...
How Content Drives the Sales Process and Closes Sales
Yesterday we talked about the benefits of content marketing. The value becomes even clearer when you realize how powerful content can be in closing sales....
A Small Business Guide to Hiring a Marketing Agency
Blogging, social media, email marketing, search engine optimization (SEO) and search engine marketing (SEM) – all are valuable tools that help your business grow and...
Why Lean Branding isn’t A Fad
A brand is a unique vision that customers recall when thinking of your company name. It’s what you stand for. It’s the emotions you evoke...
3 Reasons to Subscribe to the Community Manager's Newsletter
Do you get our (almost) daily collection of news, resources and jobs for community managers, The Community Manager Newsletter? If you are a Community Manager,...
4 Common Failures From Your SEO or Content Marketing Agency
When choosing to hire a content marketing agency, you’ll come across many, many awesome high tech agencies. There are lots of inbound agencies who understand...
What is Content Marketing?
Content Marketing… Everyone is talking about it, but many companies wonder what it is and whether it works. The answer is simple – content marketing...
The Five Steps of a Successful Content Marketing Strategy
Every business owner is looking to increase his online visibility. Some will choose to rent an audience, via advertising lilke Adwords, Newspapers and Billboards. Those...
Hiring a Content Marketing Agency
Introduction Marketers have been talking about content marketing services for a few years. Smart agencies have staffed up in the editorial department, hiring a content...
How to Create a Smart Twitter Profile Page with Pinned Tweets
You may have noticed that pinned tweets are finally here for the rest of us, as a part of the new Twitter profile. As I...
#myNYPD: Another social media hashtag gone bad
The NYPD seems to have started a riot on Twitter with today’s hashtag campaign, #myNYPD. Earlier today, they asked their Twitter followers to send them...
Attention Community Managers - Everybody loves a good story
From landing on your page, to clicking away, those 10 seconds will be spent mostly skimming your words. No matter how much time and effort...
Mobile Optimization: Do You Need a Mobile Site?
With the increasing dominance of mobile content consumption, it’s clear that determining your company’s mobile strategy is vital. We know that a tablet user spends,...
Twitter Expands Pinned Tweets Offerings for Select Users
Twitter is making good on some of the promises they’ve made to business owners by rolling out key features, albeit very, very slowly. Increasing the...
Creating the Right Downloadable Offer
Creating the right downloadable offer is essential to any marketing campaign that chooses to include one. The right downloadable offer is something of value that...
Cookie-Cutter Chiropractor Sites Are Terrible For SEO and Facebook
I rarely have the time or inclination to dig deep in a local, small business vertical, but today I was given an opportunity to do...
[Case Study] Marketing on Pinterest – Fiber One Chewy Bars
Case Study: Every so often, we take an interesting campaign and break it down for you. If you have a suggestion, please let us know...
When Sponsored Social Media Goes Wrong
This is a quick look at a common problem in digital marketing, the negative turn of comments on sponsored social media. What do you do...
Mariposa - Developer Hackathons FTW
Here at Mariposa, people who don’t know us often ask us where we got the name. The simple truth is Julie was driving on the...
Increase Your Facebook Reach [Infographic]
There are almost 1 billion people on Facebook now. With that many potential eyeballs, it’s understandable that businesses on Facebook feel like they must actively...
7 Email Marketing Tips for Small Business
Many small businesses struggle with sending their email newsletters. Their templates are old and boring or their lists are filled with junk emails. If you’re...
SMB Reputation Management Is a Waste of Money - Almost Always
The competitive landscape for marketing dollars is tight. Your budget is tight and somewhere in there you have to make room for social media marketing,...
Considering Inbound Marketing? Keep These 4 Things in Mind
Have you heard the buzz lately about inbound marketing? Inbound marketing is the process of using marketing to bring potential customers to you, rather than...

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